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Audience Management

Work I completed as a member of Mailchimp’s Audience Management team.

Contact Profile

Contact Profile

Redesign of Contact Profiles in Mailchimp. New features include notes, an activity feed and tagging.

Contact Tagging

Contact Tagging

Design for tagging users in a contact list.

Audience Overview Concept

Audience Overview Concept

An exploration around allowing users to more easily understand, organize and take action on their audience.

Organization Concept

Organization Concept

Another exploration aiming to help users better understand how tags and segmentation work. The goal of the exploration was to increase adoption of those features so that users where less reliant on list to organize their audience.

Audience Overview

Audience Overview

The Audience Overview was designed to help users understand why their audience is growing and where they live. It also allows them to take action on key parts of their audience and gives suggestions to help them grow their audience.

Send to Audience

Send to Audience

Design for targeting a key part of an audience with a campaign.

Audience Reorganization

Audience Reorganization

A site map I created to illustrate what transforming the Mailing List section of Mailchimp into a CRM would look like.