Redesign of Contact Profiles in Mailchimp. New features include notes, an activity feed and tagging.
Design for tagging users in a contact list.
Audience Overview Concept
An exploration around allowing users to more easily understand, organize and take action on their audience.
Another exploration aiming to help users better understand how tags and segmentation work. The goal of the exploration was to increase adoption of those features so that users where less reliant on list to organize their audience.
The Audience Overview was designed to help users understand why their audience is growing and where they live. It also allows them to take action on key parts of their audience and gives suggestions to help them grow their audience.
Send to Audience
Design for targeting a key part of an audience with a campaign.
A site map I created to illustrate what transforming the Mailing List section of Mailchimp into a CRM would look like.