Content First Sign Up

A series of prototypes exploring activation and upgrade moments in the context of the pricing changes that Mailchimp rolled out in May 2019.

User Adds Content Before Activation

This prototype experiments with the idea of allowing users to add content to Mailchimp before they sign up.

Brand Customization Paywall

This prototype explores the concept of upgrading a user to a paid tier while they are customizing their Landing Page.

Advanced Feature Upgrade Moment

Another prototype that explores getting Users to upgrade their accounts by targeting them with an advanced feature at just the right moment.