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Pricing Page

Mailchimp rolled out a new pricing model In the spring of 2019. I was tasked with redesigning the pricing page on mailchimp.com and working with the Revenue Product Team to ensure that customers signing up in this new model had a good experience.

Self Tiering Pricing

Self Tiering Pricing

A concept for the Pricing page that explored the idea that user’s could choose a tier based on identifying with the type of customer the tier purports to serve rather than by comparing a large list of features.

Sign Up Flow

Sign Up Flow

Proposal for routing new customers through Mailchimp’s new pricing tiers in the process of signing up for a new account.

Pricing Wireframe

Pricing Wireframe

This is one of the wireframe concepts I pitched to the team during the redesign of Mailchimp.com’s pricing page. For this presentation I found it useful to include relevant questions along side the wireframe.

Pricing Calculator Concept

Pricing Calculator Concept

A high fidelity concept for how user’s can calculate their monthly price based on their tier and audience size.